In this week’s ‘Here we are’ series, we’re super stoked to hear from Carla White, Head of Corporate Communications and Media Relations at Virgin Active, South Africa.
Carla is a highly experienced and driven marketing and communications professional, who has worked locally and abroad on a variety of luxury and lifestyle brands. A confident spokesperson, Carla followed a career that has allowed her to use her talents and work for a brand that encourages those who pursue their passions in life.
We love her advice for today’s marketing entrepreneurs and sure you will too!
I’ve always loved language and I am fascinated by the power that words hold and the connection they can create. Great storytelling is a gift! Coupled with a strong creative streak and a vivid imagination, following a career that allowed me to use all three was a no brainer.
When there is a very real person synonymous with the brand, you are held to incredibly high standards. The constant challenge is to live up to the expectations. Luckily, his values are a strong guiding light for us.
Thank you for taking the time to share your experience with us, Carla. We’re always blown away by the talent and wealth of knowledge that exists in our industry and look forward to discovering more in next week’s Q & A series.
We’d love to hear from you. Please comment and let us know your thoughts.